ROLE: Senior Designer

SCOPE: Brand Strategy & Guidelines, Packaging Design, Website UI, Product Design, Marketing Design

Red Dingo is an Australian pet accessories brand with international distribution. Red Dingo’s brand voice has been fine tuned to be down to earth, bold and playful. Consistency in the brand rollout across different channels has resulted in an improved brand experience and recognition for customers and trade. This was achieved by evolving their brand guidelines and graphic system with new fonts, colours and the use of illustrations to add personality to the brand.