The Evodia Australia brand was created to unify two pre-existing fragrance-focused body care brands, Trelivings and Earthly Possessions. The successful rollout of the new Evodia Australia brand was done progressively to ensure brand recognition was not damaged. Bottles and packaging were designed to convey the essence of each fragrance. The Active Organics sub-brand was designed for a premium skincare range under the Evodia brand.